So you put a new business plan together for 2010. Whether your enterprise is big or small – and regardless of industry – you almost certainly discussed Social Media.
Two personal posts a day (but not too personal) – Have fun and let your personality come through and let your followers see how “real” you are so they can relate to you.
What’s next? We now have Web 2.0 which means an interactive Web. It’s much more engaging to read a blog in which you can comment than to read a static website. For that reason blogs have soared in popularity. What will Web 3.0 or 2.5 or whatever look like? I’m sure there are some guru’s out there who can share what they see in their crystal balls. But, for most of us it remains a mystery. The challenge is to be ready. Two things we can count on: we are on the cusp and there’s more to come.
These deep links, or links pointing to internal pages on your site or blog, help it gain authority in the search engines as well. All other things being equal between two identical websites, the one with more deep links will outrank the other. This also gives you more exposure in the search engine results, since your internal pages will begin ranking for specific relevant keyword phrases.
Connect and talk with them. That is one of the most important tasks for a beginner. Just saying, “Hi, how are you” is a killer opening to a connection. Also offer to let them know if you could share any content they may have.
Colleges are now embracing Social Meida to bring together roommates, give input on specific degrees and trends for top paying jobs. It’s also being used as a tool that inside of the classroom. College Professors can take surveys, get interaction with students, create community and even direct students to potential employers as they move closer to graduation. Advertising to this crowd? Get on SoMee Social ONG.
Remember this- your customers and prospective clients are savvy. They are smart. They aren’t dough heads. Anyone who is still using the same marketing strategies they used in 1978 at their Toast Masters meeting thinking they can still wow and impress their audience is scrambling to make a profit in today’s marketing culture.
What other myths are out there about social media? What lessons have you learned as you’ve tried to get your arms around social engagement as a marketing tool?