Freelance Copywriting: Develop A Creative Workflow

A voice document describes the voice you want your copywriter to use. You’ve spent endless hours molding a brand image. The last thing you want is for your web content to ruin your branding with a poorly written sales letter. Professional web writers use a voice document to gain a better perspective on their clients. Not all professional content writers use a voice document, but all of them use something similar. Maybe it is a quick phone call or just a detailed project description.

Not telling your ghostwriters what you really want. This is the most common mistake of buyers these days. They think that they don’t need to tell their ghostwriters what they want and still get the kind of articles that they’re looking for. Well, you need to be very vocal about your requirements and your needs so your ghostwriters will know exactly what they need to do. For your own benefit, create a very descriptive My project description and send it via email so your ghostwriters will have something to refer to.

Be honest in the details you provide, especially when mentioning the timeframe. If you are saying that you will finish a job within 4 days, make sure you have 4 days free. Repeat this commitment in your bid description.

But for those of you who feel that you have “graduated from IKEA,” which is known for its innovative albeit disposable style, how would you like to be able to economically create modern style in your home that was less “cheesy” than your average DIY project?

Another key element that should be included in this document is a list of preferred terms. For example, maybe you call your employees “associates” or you always refer to your customers as “clients.” These subtle differences make up a brand image; don’t let that be tarnished because your web writer didn’t realize its importance to you.

Enter the schedule, budget, and type of contract. I like to give my project the maximum listing time, to ensure I have enough quality providers bidding to do the job. I don’t disclose my budget because if I say $1k, and the provider would have been willing to do it for $750, I’ve just shot myself in the foot and wasted $250 when I didn’t have to. Either use Prefer Not to Disclose or Unsure so they have to bid what they feel is fair, not what you plan to pay.

You only have a limited number of bids, even as a paid member, and with all the projects that are available, it is tempting to use those bids. However, you should be cautious and only use them on projects you think you can win. Look closely at the project and see if it is something that fits into what you are capable of doing. If it does, progress to the next step. If not, look for another project.

Pick the best providers. Pick those people who demonstrate deeper understanding on your chosen niche and those who have already written articles that are similar to yours. Make sure that they are highly recommended. Don’t forget to verify their skills by asking them to write sample articles for you.