What academia doesn’t teach you is that the real purpose organizations hire you is to generate revenue. Pure and simple. How do you do that? Look around and ask yourself, how can I increase productivity, efficiency, effectiveness and profitability in my area of responsibility? If you work in a non-profit arena, you ask yourself the same question. It is not “profit” in your case, it is “surplus funds.” In reality, there is no such thing as “non-profit.” You have to have money to open the doors and turn on the lights, don’t you?
In The Diet Solution Program, this was an essential aspect of what is offered and what sets a good program apart from most other so-called weight loss and fat burning programs. Think about it. Every successful professional athlete and performer has a coach. Every scott levy fuel and top Executive is surrounded by ‘advisors’ and ‘boards’ who lend advice, admonishment, and accolades. Why would our success in burning fat depend on anything less?
All new businesses struggle to get started. Even well established businesses have their ups and downs. Even when it seems hopeless and everything is going wrong, don’t give up. You will find that your greatest triumphs will come when you think all is lost.
So, the income benefit is a guaranteed $200K but as far as the account value goes, your guess is as good as mine. It may be more or less. With a 3% annual fee, the account must gain at least 10% to keep up with the guaranteed income benefit. Has the market ever done that? Have you ever seen the market hit exactly 10% annually for ten straight years? It has not. The market has done better and it has done worse. Sounds kind of like rolling the dice. Thank God for that GLWB.
Somewhat disappointing was that there were no specs given during the keynote (1080p, internal flash, 4 USB inputs, and proprietary high density optical discs were confirmed after the keynote). Also disappointing was that the only game announced was Lego Cities. No Mario, Zelda, Metroid to be found, although you know those can’t be far behind. Also disappointing was that there was only Wii U tech demos, nothing substantial. And finally, the 3DS. It’s going to be interesting to see how they will compete with the Vita. A year head start is nothing to sneeze at, but it looks like the Vita might deliver a better all around experience than Nintendo is offering. The 3DS game presented didn’t stand out like the Vita games did, period.
These are the main checks you would do if you hire a regular copywriter. Visit the copywriter’s website and read every word of copy presented and judge for yourself if this person is capable of doing a hard sale. Look at the testimonials and see what type of results he or she has gotten for other people. Don’t necessarily look at if these people’s companies are related to your business. You see selling is selling and talented copywriters understand that.
The incredible rule number five is facing the brutal facts that confront your company. This is a distinction that is given to us by Jim Collins in his book Good to Great. It means honestly confront the issues that confront your organization and truly dealing with them. Do not deny them or sugar coat them. Deal with them in an intelligent way.
It is our nature to want to love and be loved-not just romantically, but as a species. The more we accept this and embrace it, the easier it will be for us to get through those difficult times. We are stronger when we support each other. And when we are helping others, or allowing others to help us, it cushions those rough bumps in the road.