There are many companies out there that will sell you on spending thousands of dollars each month in order to get your company’s name all over the internet. Some are great while others are all smoke and mirrors. If you are looking to increase your company’s profile, do your due diligence and research the internet companies that are trying to sell you.
To become a viral explosion, your software has to solve a major problem your prospects have. Otherwise it’s just a useless piece of code no one gives a damn about.
It doesn’t matter how great your content is, people are not going to read your email! They’re going to scan it, and they’re going to scan it in under a minute. Instead of providing them with large chunks of content, design your email template to include large headlines and then shorter sections of content that link to your website or destination page.
There is nothing more annoying than an unreadable email. Use a simple list leverage review for your newsletters. Minimize the use of videos and graphics as nowadays they are most likely to get stuck in email filters. Send them plane, well arranged text messages with necessary links to your landing pages. You can add your videos and graphics in your landing pages t interact with your readers.
Adding a correct date indicates when the campaign was sent. Spam filters sometimes assign spam score points if the date is not mentioned or provided incorrectly.
Stand out amid tons of other emails coming in to a person’s inbox. We know that we delete at random every morning because we never wanted them. Your company email could meet the same fate. The way out, is to get the BPO firm try something special with the emails. Make them unique and a value-add. Your email is your company brochure. If that doesn’t impress, no amount of telemarketing calls from outbound call center agents will help. You must have options to get back to your company through a phone line or a website. Close the ends so that users can get back to you promptly. It’s better sooner than never in these forms of marketing.
A good auto responder system will always have the ability to insert merge codes. This means that instead of say a generic “Hello Friend” You can say “Hello Sam”. On the same token if you have not bothered to keep a clean database then your message can appear to be written by a five year old. If you are going to use merge codes and I highly recommend that you do then make sure that the data that is being merged looks good!
Do not broadcast an email campaign with a lousy email template. The email template should reflect the brand of your company and when it is done properly, you will definitely get a good response from your email campaign. So spend time and effort to design a good one.