Without a doubt one of the biggest things to hit the Internet today is the amount of SEO “Search Engine Optimization” sites popping up all over the place. Even “Web Hosts” are now advertising to SEO your site for a fixed fee who you might be hosted with. It really does seem to be the hottest internet craze and many people cashing in on the rush to create new forms of SEO software to sell!!!
seo is basically pleasing the search engines with quality content ( information on your site that will inform visitors ). The more you do it and the better it is, the higher you rank. There’s more to ranking, but that’s one of the main parts of the puzzle.
In the current climate, clients needs change and your marketing strategy needs to bend and flex to support this. Keep an eye on it and review monthly to ensure it is doing what it should.
A. Basically, a good SEO will make your website as search engine friendly as possible. This will involve changing the text and html code behind your website. Simply, when the search engine robot enters your website it finds it very easy to determine what your website is about. The correct keywords and meta tags will have been placed within your site, to ensure that the robot is able to collect and pass off information with speed and accuracy. This results in a much improved rank for your site; higher than would ever have been achieved without optimisation.
But when you do find them, you then have to be sure you get the most out of the relationship. You and your agency should work in collaboration; although they offer the expertise you need in the digital marketing field, you have the expertise they need to draw on to make sure their ideas resonate with your target audience.
C.Landing Pages: make sure you have a separate landing page for each marketing initiative. Each email, banner and PPC ad should have its own landing page so you can track page visits to these dedicated pages with your Analytics account. d.Dedicated 800 numbers: There are services that will provide you with a range of 800 numbers that redirect to your main phone number. Including a dedicated 800 number on each landing page will enable you to associate each call with a specific campaign.
Gain an advantage over your competitors. When you invest in search engine marketing, you are going to get conversions. However, getting conversions is not enough. You need to improve the conversion rate of your website to convert more visitors into customers, with the same amount of budget. This will allow you to gain an advantage over your competitors and outbid them in the long run.